Search results for "Attractiveness of the territory"

showing 1 items of 1 documents

Communication analysis of the nomination proposals for inclusion in Unesco's World Heritage list : a comparative reading of “Ancient Georgian traditi…

2021

We live in a globalized world in which the attractiveness of territories, cultural policy and creativity are important levers for economic and sustainable development. Even a small territory or medium-sized cities can build their image by attracting tourists to increase economic benefits. Among other instruments, the Unesco's list has become increasingly popular. What are the consequences of classifying cities, know-how, traditions such as the world heritage of humanity? What are the differences in the ranking of items from different countries? The term heritage indicates all the objects, historical monuments, landscapes, or traditions of a country. There is the classification of these elem…

Image des villesPatrimoineAttractiveness of the territoryAttractivité du territoireHeritageUnesco's listClassement de l'UnescoUrban marketingMarketing urbain[SHS.INFO] Humanities and Social Sciences/Library and information sciencesCity branding
researchProduct